THE CHALLENGE

TherapeuticsMD approached our team to spearhead the consumer launch of two innovative products: Imvexxy for menopause and Annovera for birth control. Recognizing the potential to transform these stagnant categories, we leveraged our collective expertise, gained from notable backgrounds in Pharma (notably Pfizer) and Health & Wellness (including Weight Watchers), to introduce a novel, empowering narrative to these categories.

THE SOLUTION

Our initial step was to craft a consumer-focused brand strategy for each product, ensuring our approach resonated deeply with the target audience. After securing alignment with all key stakeholders on these strategic foundations, we proceeded to lead a comprehensive search for the ideal agency partner. Our goal was to uncover a creative partner capable of delivering groundbreaking campaigns that not only challenged the status quo but also motivated consumers to take action.

THE RESULTS

With a powerful brand strategy and the perfect agency partner onboard, the TherapeauticsMD marketing team took it from there and unveiled a series of innovative campaigns across various platforms, including the brands’ websites, digital spaces, and social media channels. Our efforts were designed to not just disrupt the market but to redefine it, empowering consumers with a fresh, confident voice that spoke directly to their needs and aspirations.