Cheryl Callan

Cheryl Callan is a branding and marketing strategy consultant with experience leading marketing teams across a range of industries including health & wellness, retail, fashion, beauty, and consumer products & services.  Cheryl has held senior marketing operating roles at Johnson & Johnson, Weight Watchers, New York & Company, and Ideal Protein.

As a past practitioner, Cheryl is focused on driving profitable growth by leveraging her unique approach to integrating customer and prospect data into actionable strategies and go-to-market plans.  Cheryl is proven to be a highly accountable and decisive leader who excels at managing complexity and consistently inspires teams to over deliver and have fun doing it.

Past Operating roles at:  J&J, Weight Watchers, New York & Company, Ideal Protein

Consulting Clients: Pier1, Groups Recover Together, Lane Bryant, Ideal Protein.

Carl Swedberg

(WIP)

Carl is a purpose and results-driven marketing leader with over 25 years of experience in building and transforming brands and businesses. He specializes in the Health & Wellness/Weight Loss, Consumer Packaged Goods, and DTC Pharma categories, from startups to established companies. 

Passionate about brand building, Carl believes in leading with consumer-insight driven brand strategies and organizational purpose. His leadership has been instrumental in building world-class brands at  Weight Watchers, Pfizer,  Diageo where he excelled at developing consumer insight-driven brand platforms, creating big idea creative campaigns, and implementing successful go-to-market strategies that inspire consumer action.

Past operating roles: Diageo/Pillsbury, Pfizer, Weight Watchers, Aspen Dental, Ideal Protein

Consulting clients: Pfizer, Publicis, Therapeutics MD, 1315 Capital including startups in \ the sustainability, LGBTQ space.

Cindy Bubniak

Cindy Bubniak is a marketing and advertising leader with deep experience in healthcare. Her focus has been driving growth through consumer and B2B channels in categories including pharmaceuticals, supplements, weight loss, as well as travel, CPG, and fast food. In her most recent executive role she also managed science and medical advisory teams.

Cindy thrives on helping enterprise, small businesses, and start-ups increase awareness, drive acquisition, and find new revenue opportunities; she was on the forefront of creating Weight Watchers Health Solutions for employers and WW for Diabetes, and has brought several new pharmaceuticals to market. A highly regarded people leader, she’s also held senior positions at healthcare advertising agencies.

Past operating roles: Weight Watchers, Ideal Protein

Consulting clients: Weight Watchers, Ideal Protein, Hello Alpha

Agency Clients: Ortho McNeil Pharmaceuticals, McNeil Nutritionals, Novartis, United Healthcare, Pepperidge Farm, Burger King, Courtyard by Marriott

Our Experience: LOGOS

J&J – Clean & Clear, Roc, Viactiv, Ortho Tri-Cyclen, Ortho Evra, Ditropan XL

Weight Watchers, Ideal Protein, Pfizer, Novartis, Diageo, Aspen Dental, Pepperidge Farm, United Healthcare, Publicis, IPG, Avon, Chanel, Clairol, Ibrance, RetinA, Nicotrol